Springtime is all about new ideas, new attitudes and exciting new directions. Based on a great deal of trend research, this Easter story took on a new look and feel to meet consumer expectations.
What picture did all of that research paint? Today's parents are looking for activities that pull kids away from their demanding schedules and screens. While Millennials only watch 2-3 screens at once, Gen Z may have up to 5 screens going in front of them at the same time! Today's parents are learning that uninterrupted creative time is crucial to childhood development.
So how did this story fit? Well, here's how I explained it at the time: